The Economist to launch first iPhone app

by Elizabeth Clifford-Marsh, revolutionmagazine.com 09-Nov-09, 09:15

LONDON - The Economist is set to launch its first iPhone app, to help students find an MBA course best suited to their needs.

The app, which is being built by Zone, will allow users to download The Economist's annual ranking of international MBA courses, and sort the data behind the rankings to find the course best tailored to their personal requirements.

Users can adjust the weightings, such as average salary increases, future employment prospects, networking opportunities and the diversity of the student population behind The Economist's ranking to find the best MBA course.

Ron Diorio, vice president of product and community development for The Economist Online, said the app is designed to support The Economist's online ranking tool, which provides information on hundreds of courses..

"By merging the Which MBA? 2010 magazine content with directed user activity we think we are creating a unique opportunity to drive something more than an e-reader experience for those candidates considering entry into MBA programmes," he said.

Comments

Propeller Mobile - 09/11/2009

This looks like a great app and just the sort of thing all B2B publishers should be focussing on - using data to create mobile services that are actually useful and therefore monetisable. Propeller have built a couple of fun apps for Brand Republic \(fame fight) and Campaign \(awards fight) but for us, helping publishers to make more money is what really gets us going.