MPG wins Hyundai Kia £150m global media
LONDON - MPG has won the estimated £150 million global media planning and buying account for Hyundai Kia.
The network won the account in a pitch against the incumbents on the account, OMD International, ZenithOptimedia and Initiative.
Initiative previously handled the consolidated US Hyundai Kia business. OMD, via a special unit called K360 Media, handled the £60 million pan-European Kia media account, including the £17 million UK business. And European media for Hyundai was allocated on a local basis, with Equinox, the Zenith-Optimedia group agency, handling the £13 million UK account.
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The business includes all media planning and buying activities in the 170-plus countries in which the company currently operates.
Hyundai Kia awards $1bn global media to MPG
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