Boots rolls out TV Christmas activity
LONDON - Boots UK, the health and beauty retailer, is launching its Christmas ad tonight (6 November), focusing on the festive office lunch.
The 60 second ad focuses on gifting over the office Christmas lunch and has been created by Mother. According to Boots it is based around ‘the insight that women have an innate intuition when it comes to buying presents that family and friends will really love.'
The ad features Boots' ‘feel-good' soundtrack, ‘Here Come The Girls' by The Sugababes. Boots is using the ad to show that it can be used as a one-stop shop for gifts at Christmas, by highlighting a range of gifts on offer in its stores
Boots said that its Christmas offering is bigger and better value than because consumers are ‘still keeping a firm grip on the purse strings'.
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