InSkin claims 3.2% click-through rate for video format
LONDON - InSkin Media's video wrap-around ad format has achieved average click-through rates of 3.2% since its launch earlier this year.
InSkin's Flash-based interactive units sit around video, images or game players and when activated by a user open a campaign microsite.
Units wrapped around video have achieved average CTRs of 3.2%, which range between 8.5% at the highest and 0.7% at the lowest.
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According to DoubleClick statistics, the average click-through rate in the UK in 2008 across static image, Flash and rich media ad formats was 0.08%.
InSkin's formats, which include pre-roll ads, have been used more than once by advertisers including Sony Ericsson, Tesco and Coca-Cola.
Website owners which have hosted the formats include Sky, ITV and Telegraph Media Group.
Click-through rates: InSkin posts results
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