Additional Information


Content

Filofax runs first digital-only campaign on Glam Media

LONDON - Filofax has chosen Glam Media, the network of lifestyle websites, to run a digital advertising campaign for a beauty gift box in the run-up to Christmas.

Share this article

The campaign launches this week and runs until January next year, promoting the Filofax Beauty Box — a gift box that contains a Filofax organiser, a perfume atomiser pen and a voucher for a beauty treatment.

The box is being promoted across Glam Media sites and blogs, in an ad unit that will be updated daily with links to beauty tips and content from Filofax, thanks to a widget designed by Glam Media. There is also an advertorial feature about the Filofax Beauty Box featuring on Glam.com.

It is the first time Filofax has run an online-only campaign and the Filofax Beauty Box can only be bought online.

Jessica Stephens, e-marketing manager at Filofax, said: "We are very excited about the prospect of the Beauty Box being talked about across the blogsphere and in turn that awareness and talkability will generate sales for the product during the important festive period."

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Let’s taste the music External website

by Greg Taylor, 24/10/2014

 

Six vital ad:tech themes for 2015 External website

by Neil Higgins, 24/10/2014

 

Are you singular or plural? External website

by Rachel Brushfield, 24/10/2014

 

Back to top ^