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Clifford claims triumph despite industry critics

Max Clifford declared his appearance on the BBC’s Kilroy programme on Monday a PR success, despite his widely reported altercation with MP Roger Gale and an on-air savaging from representatives of the PR industry.

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Max Clifford declared his appearance on the BBC’s Kilroy programme

on Monday a PR success, despite his widely reported altercation with MP

Roger Gale and an on-air savaging from representatives of the PR

industry.



Among his sternest critics was Rosemary Brook, past president of the

IPR, who said Clifford was an irrelevance to PR. She said: ’Abortionists

are doctors but the similarities with GPs begin and end there.’ - an

analogy which she said referred to back-street abortionists and was not

pro-Life.



Earlier Brook had said Clifford’s contention that a ’large part of PR is

about lying and deceit’ was absolute rubbish. Stressing that it was

harder to succeed by telling the truth, she told Clifford ’you ought to

earn your living by being honest for a change’.



Julia Hobsbawm, managing director of Hobsbawm Macaulay Communications,

said it was ’completely loony’ to say PR was based on deceit.



She told Clifford: ’I run a PR agency and I advise students about

getting a career in PR and I have never lied. I have got as many stories

on the front page as you have without ruining anyone’s reputation.’



Despite a largely hostile response from the audience, Clifford claimed

after the showthat it had been good PR.



’I have had 250 to 300 calls, faxes and letters since, and everyone has

said how unfair they thought the show was.’



I have also had calls from people wanting me to represent them.’



However, Clifford did admit the show was heavy going. Despite being

advised that the studio audience would be evenly balanced, he had few

supporters - among them former deputy leader of Liverpool Council Derek

Hatton.



This article was first published on PR Week UK

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