AOL rebrands ahead of Time Warner spin-off
LONDON - AOL has unveiled a new brand identity ahead of its spin-off from parent Time Warner into an independent company next month.
The new identity is an AOL logo wrapped with a series of changing images. It will be fully unveiled on 10 December, when AOL officially splits from Time Warner and its shares begin trading on the New York Stock Exchange.
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AOL partnered with Wolff Olins, the brand and innovation consultancy, to develop its new identity.
Last week, AOL announced it is to cut a third of its workforce, with the loss of 2,500 jobs in addition to the 100 announced the previous week.
AOL said the cuts would deliver cost savings of around $300m.
Meanwhile, the UK sales team for AOL-owned social networking site Bebo could be folded into AOL's sales force.
AOL: new brand identity
Tags
- AOL |
- Digital |
- Bebo |
- Digital Media |
- brand identity |
- Wolff Olins |
- Time Warner |
- Media
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