Internet brands dominate thought leadership index
LONDON - Online businesses including Amazon have made a major impact on the latest annual Thought Leadership Index, which claims to reveal the brands regarded as opinion leaders by the business world.
The index, which first launched in 2007, and polls around 1,000 chief executives, permanent secretaries in Whitehall and media and public sector leaders via Populus' Opinion Former Network. It is compiled by consultancy TLG.
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This year sees three digital brands enter the top ten, joining last year's top three Google, Apple and Microsoft.
Amazon shares third place with Microsoft and pharmaceutical business GSK, with Facebook in eighth and Twitter in tenth.
Apple has leapfrogged Google to take first place.
Top ten 2009:
1. Apple
2. Google
3.= Microsoft
3.= Amazon
3.= GSK
6.= Co-operative Group
6.= Marks & Spencer
8. Facebook
9. Virgin Group
10. Twitter
Top ten 2008:
1. Google
2. Apple
3. Microsoft
4. Co-operative Group
5. Virgin Group
6. Marks & Spencer
7. EasyGroup
8. Tesco
9. BP
10. McKinsey
Facebook: storms into index to take eighth place
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