Mobile phone retailers ditch latest Sony Ericsson offering

by Staff, marketingmagazine.co.uk 24-Nov-09, 08:41

LONDON - Beleaguered mobile phone manufacturer Sony Ericsson has suffered another blow as two of the UK's largest mobile phone retailers withdrew sales of its flagship Satio handset.


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Carphone Warehouse and Phones4U suspended sales after a flood of returns from customers reporting problems with the phone.

The manufacturer, a joint venture between Japan's Sony and Sweden's Ericsson, had hoped that the launch of the Satio, which has a 12 megapixel camera, would boost its fortunes and allow it to compete more effectively against smartphones.

Sony Ericsson has made a loss for the last five consecutive quarters. It attributes the problem to a software glitch and added that resolving the problem was its ‘utmost priority'.

 

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