London freesheet market takes new twist
LONDON - News International and Associated Newspapers may have decided they can't make afternoon freesheets work in London, but this hasn't stopped a group of investors from having another crack at it, with plans to launch The London Weekly.
The Media Guardian reported this morning that it had seen a media pack shown to potential advertisers for the title, which will have a print run of 250,000 copies and will be distributed outside London rail and Tube stations on Fridays and Saturdays.
A holding page for the newspapers website, due to go live on 20 December, appears to be hosted by a Spanish web design company called Ardilla.
The site says the London Weekly will be "the only free newspaper in London covering light entertainment, gossip, politics, health, music and fashion" − similar territory to that covered by thelondonpaper and London Lite, which both closed earlier this year.
The closure of Associated's London Lite on 13 November has left the Evening Standard, now majority-owned by Russion billionaire Alexander Lebedev, as the only free afternoon newspaper in the capital. Associated still publishes the Metro, which is distributed across the UK's cities in the mornings.
Calls to the number on The London Weekly website appeared to be answered by a message-taking service. The company had not responded to an email request for further information at the time of writing.
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