st1\:*{behavior:url(#ieooui) }
The retailer is trialling a Butcher's Shop, Fish Shop and Rotisserie counter in Meadowhall, Sheffield and Bluewater, Kent. The meat and fish counters will be manned by trained butchers and fish mongers and counters will have recipe cards and complementary sauces and herbs on display.
In the Butcher's Shop all products will be from UK farms with cuts delivered as whole anrimals and basic butchery and cutting to customer requirements will take place in store. The ranges include Aberdeen Angus and Dry Aged Beef farmed in Orkney and ready-to-cook kits like Beef Wellington, Steak & Ale Pie and Lamb Paupiettes.
As well as popular fish, the Fish Shop will stock cooked, ready-to-eat shellfish including prawns, mussels and clams. The Rotisserie will supply hot chicken cooked in store and hot cumberland sausages.
John Dixon, food director at M&S said: ‘This trial is all about bringing that together and offering our customers a fantastic fresh food experience. We're trialling in two different parts of the country so that we can get a good insight into our customers' views on the products on offer.'
Comments
You know, sometimes I wonder if people really listen to what you say, or read what you write. It's some eleven years since I suggested this to some analyst bloke who wanted a run down on their brand \(strategy, recognition etc) and some suggestions as to future moves and innovation. Other ideas included \(my free present to them) having the facility for customers to microwave their M&S ready meals, soups panini etc at lunchtime or whenever. They'd probably sell a hell of a lot more since many offices won't allow microwaving because of the smell. And providing refrigerated lockers in store so that those who prefer to do their daily / lunchtime shopping pre-work to beat the crowds and buy stuff before stocks run out could do so and leave their stuff on-site. They'd simply put £1 in the slot which would be redeemable on return of key - or not, as the case may be. People who shop this way usually do it near their tube station etc, so it would be a great way to aid the customer. If they want to know more....
always pleasing when you share those little gems of thought with people - at their request, or out of philanthropic gesture - and they just carry on regardless.
I love those cultures where it's only a good idea when the boss or one of his pets has had it - ideas from 'others' are to be ignored, or swashbuckled - cutlass drawn - 'get orf that idea - she be mine mi harty'.
Well, Gotnoteef. At least they didn't half-inch it. That's happened before. I think we've all seen some idea-bereft marketeer present our work as their own.
Comments
Sue Turner - 30/11/2009
You know, sometimes I wonder if people really listen to what you say, or read what you write. It's some eleven years since I suggested this to some analyst bloke who wanted a run down on their brand \(strategy, recognition etc) and some suggestions as to future moves and innovation. Other ideas included \(my free present to them) having the facility for customers to microwave their M&S ready meals, soups panini etc at lunchtime or whenever. They'd probably sell a hell of a lot more since many offices won't allow microwaving because of the smell. And providing refrigerated lockers in store so that those who prefer to do their daily / lunchtime shopping pre-work to beat the crowds and buy stuff before stocks run out could do so and leave their stuff on-site. They'd simply put £1 in the slot which would be redeemable on return of key - or not, as the case may be. People who shop this way usually do it near their tube station etc, so it would be a great way to aid the customer. If they want to know more....
gotnoteef - 30/11/2009
always pleasing when you share those little gems of thought with people - at their request, or out of philanthropic gesture - and they just carry on regardless. I love those cultures where it's only a good idea when the boss or one of his pets has had it - ideas from 'others' are to be ignored, or swashbuckled - cutlass drawn - 'get orf that idea - she be mine mi harty'.
Sue Turner - 01/12/2009
Well, Gotnoteef. At least they didn't half-inch it. That's happened before. I think we've all seen some idea-bereft marketeer present our work as their own.