Iris appoints Poynter as UK MD of Iris Digital

Nimeh and Baker will head Iris Digital's operations in Europe and the US respectively, reporting to Iris's regional chief executives Paul Bainsfair (Europe) and Stewart Shanley (US).

Prior to joining LBi in 2008, Poynter was vice-president of Modem Media before the agency was merged into Publicis where he held the same position in Publicis Modem London.

Poynter was part of the team that ran APL Digital and became the account director of the European business. In 2003, he moved to Modem Media, where he led the HP business as well as running the marketing team.
 
Ian Millner, co-founder and CEO of Iris, said: "Poynter is a key player in the industry having led the integration of Publicis Modem. Digital is an essential part of the integration mix, as it drives most forms of communication with today’s consumers and enables clients’ businesses to work more effectively and more profitably."

Poynter said: "The Iris brand has huge recognition in the communications industry and I am very excited about joining the team. Baker and Nimeh have done a tremendous job over the last two years in forming the iris digital proposition and I am delighted to be asked to now lead the UK digital business and shape the agency for the future."