YouTube to introduce live sports coverage
LONDON - Google is poised to become a powerhouse in live sports broadcasting after securing the rights to stream cricket's most lucrative annual tournament to a global audience online.
YouTube: secured the rights to stream IPL matches
The brand's video-sharing website, YouTube, will show 60 matches from the Indian Premier League (IPL), which starts in March and will feature stars such as England players Graeme Swann and Jonathan Trott.
YouTube wants to sign a global sponsor and multiple local backers as part of its strategy to make money from the coverage.
While BT is set to rival Sky by offering cut-price TV subscriptions to Premier League football and Ashes cricket, Google has, until now, remained dormant in the live-sports arena.
However, YouTube has been buoyed by the interest in a U2 concert it streamed live in October 2009, which attracted 10m viewers. Should the cricket broadcasts succeed, further deals are likely to follow.
YouTube is losing $470m a year, according to Credit Suisse, but its IPL tie and content deal with Channel 4 are likely to attract advertisers.
Bruce Daisley, Google UK's leader for YouTube and display, said: "We're keen to see how the community will take to live sport. There's a real interest in live events, so we're excited."
This article was first published on marketingmagazine.co.uk
Latest jobs Jobs web feed
- Account Director- Exciting Online Content Marketing Company- Up to £70,000 plus OTE Cedar Scott Up to £70,000 basic (up to £90,000 OTE) plus share options, Central London
- Category Manager Pearson Competitive salary & performance related bonus & benefits, Central London
- Global Product Manager Evans Taylor c£50k - c£60k p.a. plus car, bonus and benefits, North East of England or Central London
- Retail Marketing Manager - Maternity Cover Tottenham Hotspur Football Club Up to £35,000 pro-rata, Tottenham and Enfield
- Brand Manager Radisson Blu Edwardian, London Competitive , South Kensington, London
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile marketing is coming of age, and the pace of change is now exponen...
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
As a nation, the UK is media and technology obsessed with over half of t...
All customers have the potential to become your brand advocates, driving...