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'Kidnapped' girl targets tonight's commuters in Bluetooth drama
LONDON - The world's first ever Bluetooth delivered drama is launching tonight at London Euston Station.
At 5.30 pm, each Bluetooth active mobile phone in the Euston area will receive an audio file that contains a message from Sylvia, a 19 year old Slovakian girl who explains that she has been kidnapped, trafficked and is now awaiting transportation to "somewhere else".
She asks the recipient to meet her at a specific spot in the station, where she is being guarded by her captor Serge.
Once the recipient goes to that spot, Sylvia will then interact with them as part of a real-life drama.
The drama has created by television and music video director Charlie Salem, who previously launched mobile soap opera.
Developed by Bluetooth Proximity Marketing specialists Merlin Systems Corp, the drama aims to show consumers the effectiveness of Bluetooth marketing techniques.
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- Charlie Salem
- 24 March 2010, 07:59AM
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Hi. Thanks for your kind comments Sara, as the developer of Text Premieres working with technical facillitator Merlin I appeciate your note. Please contact us via the sites www.textpremieres.com and www.iamcharliesalem.com as we expand into Europe and the US. Look forward to hearing from you and other interested parties as we announce the results of the tech test and next steps. Regards Charlie.
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This is a really exciting extension of how we use mobile for entertainment purposes and pushes the boundaries of augmented reality and theatre. How is blue tooth currently regulated is terms of privacy though? If this type of 'drama on the move' took off you'd have to have some way of filtering the messages. Otherwise it would be like turning on all your tv channels at once.