Conservatives target people by salary on Match.com
LONDON - The Tories are using Match.com to get digital ads, championing their pledge to reverse Labour's plans to increase National Insurance, in front of people in the exact salary band their pledge affects.
Match.com: Conservatives target voters via salary band
The ads ask: 'Earning between £8,400 and £43,900? We'll scrap Labour's planned National Insurance rise. So you'll be £150 a year better off with the Tories.'
Match.com is the UK's largest dating site and, because people provide their salary details when they register, it is able to restrict the ads to those affected by the Tories' plans.
The ad was conceived internally and designed by Perfect Day, and the space was bought by LBi.
Latest jobs Jobs web feed
- Digital Marketing Manager Ball & Hoolahan £52,000 + Car/Car Allowance, South East England / London (Central), London (Greater)
- Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
- Business Development Manager EMAP Competitive + Bonus, London (Greater) / London (Central), London (Greater) / London (East), London (Greater)
- Digital Acquisition Manager - Leading Online Biz GoodEgg Digital £70k + Bonus and Benefits, United Kingdom / England / North West England / Lancashire / Manchester, Greater Manchester
- Search Marketing Manager - International Markets Search Laboratory £24,000 - £30,000 per annum + benefits , Yorkshire and the Humber / North Yorkshire / West Yorkshire / Harrogate, North Yorkshire / Leeds,...
- Marketing Communications Senior Manager Lloyd's of London Competitive salary and benefits package , London (City of), London (Greater)