Kick-Ass and Titans deliver million plus impacts for Puma
LONDON - The blockbuster releases of 'Clash of The Titans' and 'Kick-Ass' helped deliver at least one million impacts over the weekend for an African-themed football ad from sports brand Puma.
The Puma ad, created by the New York and Stockholm-based creative agency Syrup, ran in a campaign that was planned and bought by Publicis media agency ZenithOptimedia.
Puma's rival Adidas is an official sponsor of the 2010 Fifa World Cup South Africa, and the Puma ad, called 'Love Football Africa', capitalises on football fever as it builds up towards the tournament.
'Clash of the Titans', the newly released 3D blockbuster from Warner Bros, was the most-watched film at the weekend, with an estimated 971,432 impacts, according to figures from Digital Cinema Media.
The second and third most-watched films of the weekend were also new releases. 'How to Train Your Dragon' from Dreamworks, the animators behind 'Shrek', delivered an estimated 969,306 impacts.
The third most watched film was ‘Kick-Ass' from Universal, directed by 'Lock Stock...' producer Matthew Vaughn, which delivered an estimated 792,184 impacts over the weekend.
|Total UK box office (27&28 March)|
|Film title||Total box office so far (£)||Impacts so far||Weekend box office (£)||Weekend impacts|
|Clash of the Titans (Warner)||£5,682,875||971,432||£5,682,875||971,432|
|How to Train your Dragon (Paramount)||£4,846,532||969,306||£4,846,532||969,306|
|Nanny Mcphee 2 (Universal)||£7,151,968||1,787,992||£2,600,678||650,170|
|Alice in Wonderland (Disney)||£37,940,131||7,588,026||£1,285,889||257,178|
|The Blind Side (Warner)||£3,403,289||694,549||£1,003,855||204,868|
|Remember Me (E1 Films)||£987,310||201,492||£987,310||201,492|
|Shutter Island (Paramount)||£9,160,010||1,869,390||£705,499||143,979|
|Bounty Hunter (Sony)||£5,144,207||1,049,838||£510,237||104,130|
|The Spy Next Door (Paramount)||£1,775,684||443,921||£256,892||64,223|
|Green Zone (Universal)||£5,429,903||1,108,143||£170,503||34,797|
|The Girl with the Dragon (Momentum)||£1,540,009||314,288||£117,726||24,026|
|I Love you Phillip Morris (E1 Films)||£2,298,494||469,080||£112,738||23,008|
|Avatar (20th Fox)||£91,354,118||18,270,824||£107,629||21,526|
Figures provided by DCM (Impacts are estimates based on box office figures)
Latest jobs Jobs web feed
- PR Account Director fishtank 40k to 55k per year GBP, Surrey
- Digital Search & Acquisitions Officer Topshop Up to £30,000 per annum + benefits, London
- planner > SHOPPER EVANGELIST > brilliant role for those SUITS looking to move across into PLANNING collectivo £30-40k + bens, London
- Marketing Executive Warner Bros £ Competitive + benefits, Holborn, London
- Senior Digital Planner - Superb Integrated London Agency - FMCG Accounts - Up to £70K Fill Recruitment Ltd Up to £70K, London
- Search / SEO Manager - Digital marketing service provider ADLIB £25000 - £35000 per annum, Bristol
Big Questions Live - Social Media, User Generated Content and the Power of Customer Insight (Webcast) External website
Brand Republic’s first ever online TV show, Big Questions Live wil...
Integrated digital marketing offers huge opportunities to engage, servic...
The PR industry’s lack of success at the Cannes Lions festival 201...
Confused by hashtags? Tweetchats? Tweet walls? You’re not alone.Wi...
It’s fair to say we are truly in the age of content marketing, the...
As a nation, the UK is media and technology obsessed with over half of t...