The Best Practice Campaign: PR and the internet - PR Week’s Best Practice campaign continues with a debate on managing reputation on the internet

by ROBERT GRAY, PR Week UK 11-Feb-00

In many ways this second PR Week/Mediadisk debate in the CBI-supported BestPractice campaign was much tougher going than its predecessor on client-agency relationships (26 November). It was not for a lack of viewpoints or commitment from our panel of experts - quite the contrary. Rather, the problems were due to the fast-developing nature of the internet itself.

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