SALARY SURVEY: Knowing the score - PROs are working hard to maintain a dynamic industry. Robert Gray investigates

by ROBERT GRAY, PR Week UK 24-Mar-00

While in some quarters it still seems fashionable to deride PR as a fluffy, easy discipline, such strictures are shown to be totally wide of the mark when one probes just how hard many people in the industry are having to work. PR as an industry is arguably going through one of its most dynamic, thriving and exciting times, but the knock-on effect is that practitioners are working harder than ever. The results of the PR Week/Media Appointments Salary Survey 2000 shows a significant number of practitioners working long hours, and 74 per cent of respondents say they suffer from stress. It is probably no coincidence that 74 per cent also have budget responsibility.