Superbrands case studies: EasyJet

Brand Republic 23-May-02, 11:30

Originally published in 'Business Superbrands 2002'. The book reviews the UK's strongest business-to-business brands as judged by the independent Business Superbrands Council.

EasyJet: on-plane promotion

EasyJet: on-plane promotion

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News Items: EasyJet loses rights to similar domain name; EasyJet sues BA over Go subsidies; Tony Blair rejects EasyJet to fly Ryanair; Stelios steps down from EasyJet; BA's T5 blunder knocks it out of Superbrands top 10

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