Toyota spurns Saatchis on $50m launch of futuristic Scion

by Staff,, Brand Republic 15-Jul-02, 12:20

NEW YORK - Toyota has spurned its agency of record Saatchi & Saatchi for the $50m (£32m) launch campaign for its new Scion model, which it has awarded to a group of creative 'under-the-radar' agencies.

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Scion: Saatchis dropped for launch

Scion: Saatchis dropped for launch

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