FedEx and UPS unveil new brand offensive

by A Sevilla and Raini Hamdi, Media Asia 04-Apr-03

ASIA-PACIFIC: Package delivery rivals FedEx and UPS have simultaneously stepped up their marketing offensive, with one targeting frontline female clients and the other launching a new visual identity.

Email this article to a friend

* - indicates required field.






Related Items

News Items
FedEx to reduce marketing budgets by 25%
 

MORE

 

Jobs

Directory