Advertising set to be shaken but not destroyed by PVRs

by Jennifer Whitehead,, Brand Republic 26-Apr-04, 14:00

LONDON - The imminent demise of television advertising has been overestimated, according to new research on the rise of personal video recorders that downplays the threat to traditional TV ads.

Sky+: not the herald of doom for advertising

Sky+: not the herald of doom for advertising

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