Directwatch: Capital One Platinum MasterCard

by Carole Lowe, Planning director, Archibald Ingall Stretton, Marketing 28-Apr-04

Television, the first place to look when you're reviewing a dire ... sorry, direct mail, piece from one of the industry's most prolific exponents - a financial institution. Capital One seems to have made a big jump forward (and upward) with its latest TV campaign. Gone are the mermaids, Vikings and whatever else was being badly dubbed, to be replaced by little toy monsters, which represent interest rates either jumping up or staying low.