Playboy online ads get mixed reception

by Stuart Derrick, Revolution UK 01-Jun-04

Playboy TV's online launch of its Climax3 branded adult channels has been hampered by publishers' reluctance to carry the campaign creative. The promo, using the tagline 'Take Control Tonight', has broken on FHM.com and Megastar. But Playboy's European head of marketing Richard Gale claims other sites have refused the advertising despite the fact that magazines are carrying it. He said: "We are disappointed some sites won't take the ads, even though they feature scantily clad women on their sites."