Nike turns to blogging in Denton Gawker Media deal

by Gordon MacMillan,, Brand Republic 08-Jun-04, 13:30

LONDON - Advertisers are starting to tune into the world of blogging as Nike unveils an initiative with Gawker Media, which marks the New York dotcom's first paid-for blog.

Art of Speed: Nike-backed blog

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News Items: Media profile: Gawker chronicles New York's celebrity lifestyle with a wry smile; Gadget blogs gain in popularity and PR begins to take notice; PRWeek.com Q&A: Nick Denton, Gawker Media; Gates says blogs can be better for business than emails; MEDIA BRANDS: As the blogging story develops, the media also should remember smaller operations; Online ad revenue up 35% at Gawker Media

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Nike turns to blogging in Denton Gawker Media deal

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