P&G moves beyond 30-sec spots in 'show-mercials' deal

by Gordon MacMillan,, Brand Republic 30-Jun-04, 12:30

LONDON - Procter & Gamble is to make good on its call for advertisers to look beyond the 30-second commercial with a series of interconnected two-minute slots, dubbed 'show-mercials', which will run in primetime movie breaks.

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