Smirnoff melts world's largest ice cube in £100k stunt

by Maria Clegg,, Brand Republic 19-Jul-04, 09:20

LONDON - Diageo will give away £100,000 in a massive publicity stunt in the heart of London's financial district this week to relaunch its Smirnoff Black Ice vodka product.

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Smirnoff Ice: melting stunt

Smirnoff Ice: melting stunt

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