Joyriding the Olympics is more than a spectator sport
As athletes start their final preparations for the Olympic Games in Athens, ambush marketers have other ideas on their mind -- how to hijack the biggest sporting event in the world. Legal and brand guru Ardi Kolah looks at the measures brand owners can expect to face for 'joyriding' the Athens Olympic Games this August.
Ardi Kolah
Jobs
- Digital Content Manager, Sage UK Limited
- , North East England
- Account Manager, Livewire PR
- £27-33K, West London
- MARKETING MANAGER :: INTERNATIONAL PROPERTY COMPANY, Dylan*
- Up to £55k + fantastic bens, Central London
- STAFFING AGENCY :: INTEGRATED AGENCY, Dylan*
- ,
