Joyriding the Olympics is more than a spectator sport
As athletes start their final preparations for the Olympic Games in Athens, ambush marketers have other ideas on their mind -- how to hijack the biggest sporting event in the world. Legal and brand guru Ardi Kolah looks at the measures brand owners can expect to face for 'joyriding' the Athens Olympic Games this August.
Ardi Kolah
Jobs
- STAFFING AGENCY :: INTEGRATED AGENCY, Dylan*
- ,
- CEO, PPA
- Six Figure basic, Central London
- ACCOUNT EXECUTIVE :: EXPERIENTIAL, Dylan*
- Good Benefits, Central London
