NBC poised to hit $1bn Olympic TV advertising target

by Sam Matthews,, Brand Republic 13-Aug-04, 13:30

LONDON – US television network NBC is set sell $1bn worth of advertising across its seven channels during the Olympic Games, netting the General Electric-owned station $50m.

Olympics: NBC will show 1,210 hours of coverage

Olympics: NBC will show 1,210 hours of coverage

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