Mother to handle US launch of Coke's new energy drink

by Staff,, Brand Republic 19-Oct-04, 08:40

NEW YORK - Coca-Cola is taking on energy drinks such as Red Bull with a beverage, Full Throttle, to be launched in the US in January, backed by advertising created by Mother.

Coke: moving into the energy drink market

Coke: moving into the energy drink market

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