Retail choice: Shellys, Oxford Circus

by Joan Devereux, Strategic planner, Publicis Marketing 20-Oct-04

In my day, the only shops to consider when it came to shoes were Office, Red or Dead and Shellys. The shoes in Shellys were sexy, combining an intoxicating sense of pretty-pretty come-hither with an element of weird. Its shops reflected the mind of an 18-year-old fairly accurately too - disorganised, yet disarming.

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