Samsung appoints WPP Group to $700m global account

by Jennifer Whitehead,, Brand Republic 17-Nov-04, 14:00

LONDON - Samsung this afternoon confirmed that it had appointed WPP Group to its $700m (£377m) global advertising account, after a drawn-out review process that began seven months ago.

Samsung: WPP expected to be named to account

Samsung: WPP expected to be named to account

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