Magnum backs 5 Senses line with £6.5m spend
LONDON - Unilever hopes to repeat the success of its limited-edition Magnum 7 Deadly Sins and Cornetto Love Potions ice cream lines with the launch of Magnum 5 Senses, backed by a £6.5m promotional blitz in the UK.
Magnum: backing with £6.5m promotional spend
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