Profile: Network operator - Polly Cochrane, Director of network marketing, Channel 4

by Colin Grimshaw, Marketing 08-Dec-04

It has been a hectic few weeks for Channel 4 and its marketing director, 40-year-old Polly Cochrane. Having terminated merger discussions with Five and outlined to Ofcom a public-service vision of its future, the channel is busy executing marketing initiatives aimed at raising its game.

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