P&G set for more media clout with $57bn Gillette buyout

by Jennifer Whitehead,, Brand Republic 28-Jan-05, 08:45

LONDON - Household goods giant Procter & Gamble is buying Gillette, owner of the famous razor brand as well as Duracell batteries, in a $57bn (£30bn) deal that will further increase its market dominance and media-buying clout.

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