CLOSE-UP: Live Issue/Political Parties - Why are agencies jostling for Labour’s account? The lure of politics is often more of an incentive than money, Andrew Grice says

by ANDREW GRICE, political editor of The I, Campaign 17-Mar-00

Why were some 50 agencies so keen to offer their services to a client who has made it clear that they would be paid much less than the going commercial rates?

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