Intel review gears up for post-PC era in AP

By Arun Sudhaman, Media Asia 28-Jan-05, 07:37

Intel Semiconductor’s global US$300 million advertising account review is expected to herald a significant shift in its brand positioning in Asia-Pacific, according to sources involved in the process.

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Intel... ensuring branding resonates in a world that is no longer PC-centric

Intel... ensuring branding resonates in a world that is no longer PC-centric

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