Five's serial killer mailpack falls foul of ad watchdog

by Daniel Farey-Jones,, Brand Republic 16-Feb-05, 07:00

LONDON – The ASA has ruled that five's direct mail campaign for crime drama 'CSI:NY', which told recipients that a serial killer was coming after them, caused serious distress.

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CSI:NY: stars Gary Sinise and Melina Kanakaredes

CSI:NY: stars Gary Sinise and Melina Kanakaredes

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