Direct marketers learn neuroscience -- thoughts on the IDM lecture
Earlier this week, the Institute of Direct Marketing's Annual Lecture was delivered not by a marketing figure but by neuroscientist and author Baroness Susan Greenfield, who came to get the audience to think about the consumer of the future. DM Bulletin asked three audience members what they got out of the lecture.
Baroness Susan Greenfield: aimed to make marketers think about consumer evolution
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