New measure of UK adspend shows TV grew market share in 2004
LONDON - TV's share of expenditure increased from 35% in 2003 to 37% in 2004, according to a new UK advertising expenditure barometer launched by media monitor Thomson Intermedia and accounting firm KPMG.
TV: new adspend measure shows growth in market share
Jobs
- Digital Content Manager, Sage UK Limited
- , North East England
- Account Manager, Livewire PR
- £27-33K, West London
- MARKETING MANAGER :: INTERNATIONAL PROPERTY COMPANY, Dylan*
- Up to £55k + fantastic bens, Central London
- STAFFING AGENCY :: INTEGRATED AGENCY, Dylan*
- ,
