ITV introduces star popularity system to allocate drama budgets

by Sam Matthews, Brand Republic 09-Mar-05, 11:00

LONDON - ITV is launching a 'rate of return' system whereby dramas with big name stars will get a higher-than-average budget depending on the calibre of the celebrity.

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'Wire in the Blood': shows with Robson Green will get larger budget

'Wire in the Blood': shows with Robson Green will get larger budget

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