Willy Wonka chocolates relaunch with Charlie and the Chocolate Factory film tie-in

by Mark Sweney, Marketing 09-Mar-05

LONDON - Nestle Rowntree is to resurrect its Willy Wonka chocolate range and back it with a £5m promotional blitz to cash in on Hollywood blockbuster 'Charlie and the Chocolate Factory'.

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'Charlie and the Chocolate Factory': Willy Wonka Nestle tie-in

'Charlie and the Chocolate Factory': Willy Wonka Nestle tie-in

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