Sony Ericsson adopts reality TV format for global online marketing push

by Jennifer Whitehead, Brand Republic 14-Mar-05, 07:00

LONDON - Sony Ericsson is sending six people around the world as part of a new global online reality game to promote its telephones in 27 markets.

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Sony Ericsson: global online game to promote phones

Sony Ericsson: global online game to promote phones

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