Radiowatch: Jamster - 'Crazy Frog'

by Cathy Lowe, Head of radio, PHD, Marketing 16-Mar-05, 11:45

There is an unfamiliar name in this month's top 10. Ringtone company Jamster is in joint second place, alongside Vodafone, T-Mobile and 118 118, thanks to its ad for the 'Crazy Frog' ringtone. Who would have guessed an ugly blue frog could become such a cult figure?

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