DMA Forum: DMA View on ... E-mail potential could suffer
E-mail marketing has perhaps the greatest potential, yet faces the greatest challenges, of any marketing channel at the current time. At least 50 per cent of the UK is now contactable through the internet, according to Jupiter Research. Making contact via e-mail is fast, costs significantly less than traditional direct channels, and can be tested and refined at the click of a button.
Jobs
- MARKETING MANAGER : Luxury Travel Company, Dylan*
- , Central London
- INTERNAL COMMUNICATIONS MANAGER, Dylan*
- GOOD BENEFITS, Central London
- Digital Content Manager, Sage UK Limited
- , North East England
- Account Manager, Livewire PR
- £27-33K, West London
