Oral-B campaign snaps shoppers for Gillette online
Gillette’s new outdoor campaign for its Oral-B brand allows consumers to take photos of themselves at selected bus stops in Singapore. The poster’s reflective design attracts passers-by, with the message ‘Be Part of Singapore’s #1 Choice’. Consumers can then view the photos on the oralbnumber1.com site.
Oral-B... interactive poster
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