Additional Information
Content
Cup Noodle spot co-opts Kung Fu Hustle film stars
Cup Noodles has roped in the stars of the hit film Kung Fu Hustle for a TV and promotions campaign.
Developed by Hakuhodo, the campaign aims to underline the convenience of Cup Noodles among consumers aged 15 to 25. The spot was directed by action star Stephen Chow's team which also worked on Kung Fu Hustle. It will break next month, featuring three of the film's actors camping outdoors and playing a game of hide-and-seek. In the spot, while two of the stars hide, the third quickly finds his friends, led by the distinct aroma of Cup Noodles. Twiggy Poon, GM of sales and marketing at parent company Nissin Foods, said: "The main theme of the message is that you can have Cup Noodles anywhere, anytime. It's the convenience factor that we wanted to focus on." Hakuhodo account head Edward Ho added that a four-week sales promotion would offer consumers camping-related gear.
This article was first published on Media Asia
Additional Information
Latest jobs Jobs web feed
- Head of Digital Vax Competitive + Excellent Benefits, Central Birmingham
- Group Brand Manager: Lucozade Sport GSK Competitive salary and benefits, Brentford
- Senior Account Director / Group Account Director [Experiential & Integrated] up to £60k - London Fill Recruitment Ltd Up to £60k, Central London
- business director > BIG NAME AGENCY collectivo Up to £90k + bens, London
- Project Director - Leading Digital and Direct Agency - Automotive - £55-65K Fill Recruitment Ltd £55-65K, Clerkenwell
- ACCOUNT MANAGER - retail/FMCG account - Top 10 AGENCY - £25k-30k Judi Patton £25-30k plus benefits, London
Most read
Most commented
