Cut in financial services spend sees direct mail growth forecast lag behind

by Jennifer Whitehead, Brand Republic 05-Apr-05, 07:00

LONDON - Spend on direct mail is only forecast to grow by 0.9% this year, according to figures published by the Advertising Association, lagging behind the average figure of 4.3%, hit by a cut in big campaigns by the financial services sector.

Email this article to a friend

* - indicates required field.






Jobs

Directory