Coke blames 11% fall in profits in part on rise in marketing spend

by Staff, Brand Republic 20-Apr-05, 16:00

NEW YORK - Coca-Cola has blamed an 11% fall in profits in part on a rise in marketing costs, including the $400m increase revealed in November, after years of neglect.

Coke: marketing spend blamed for fall in profits

Coke: marketing spend blamed for fall in profits

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