Malibu and Beefeater bought as Pernod Ricard swoops on Allied Domecq

by Daniel Farey-Jones, Brand Republic 21-Apr-05, 09:10

LONDON - Alcoholic drinks brands including Beefeater, Malibu and Courvoisier are set to change hands after French drinks group Pernod Ricard and US drinks group Fortune Brands agreed to buy and split up UK rival Allied Domecq in a £7.4bn deal led by Pernod.

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